Correct use of Social Media can be highly effective both in the short and long term, but which platform is best for your business? The answer to that depends on a few factors, firstly who are you marketing towards, is it business to business or to consumer? Another major factor is the industry in which your service is related to, for example technical and Engineering type fields do well on Twitter where as service related tend to be more effective on Facebook. Keep in mind the other major platforms like Linkedin, Youtube, Pinterest and Instagram, these all have their place within for business marketing. The main objective of using Social Media is to engage and inform your prospective client, the key being to demonstrate that you are interested in them and would like to help. To be successful at Social Media Marketing, you need to find the right platform and followers, then be consistent with your posting while networking and helping others.
Online Advertising
Have you ever Googled something then found relevant ads appearing for the next week or so? Creepy isn't it, how do they know what your are thinking? Don't worry Google isn't reading your mind but it is tracking what you are searching for, thus likely to purchase soon. This advertising is highly effective when done properly as it targets those who are already looking for your type of product/service and keeps your name in their minds eye, hopefully until they make their purchase.
Email Marketing and Newsletter Campaigns
Contrary to popular belief, this method is certainly not dead. Done correctly and legally, email marketing can be extremely effective. There are several platforms which can help you compile relevant lists, allow for unsubscribers, create attractive designs and provide analytics. Similar to Social Media marketing, email marketing must inform and engage your potential client, not just sell to them, genuinely give them a reason to open and keep reading your newsletter.
Exhibiting
Having a booth at a Tradeshow, which is a good fit for your business and staffed with the right people can provide you with excellent exposure and networking opportunities. Look for the type of event that your potential clients are likely to visit, then plan accordingly to target this market.
Internal Events
Think about ways that you can connect with and inform potential clients in person. Depending on your type of business, a free open day with fun activities, information and discounts could be an option. Open Days are ideal for bringing people in who can then talk to your staff and look at what you do in a relaxed, no pressure setting. See what this client achieved at their Open Day.
Revisit your Website
How long has it been since you had a good look at your website? Have you viewed it on a mobile phone? The web has changed dramatically in the last few years with 50% of visits now coming from a mobile device. Visitors expect the information to be up to date, easily found and to book or purchase on the spot while they are keen. Sorry, a simple email enquiry form is no longer enough :(, while they are waiting for your reply they may have purchased from your competition or lost interest completely. Giving visitors an easy way to share your material through "share buttons" is also a great way to encourage others spread the word for you. To assist with SEO, we suggest your site is Mobile Friendly and kept fresh with integrated feeds from your Social Media channels.
You may also enjoy:
Having an online presence without a website
Can your customers find you on a mobile device?
How to waste $10000 on a tradeshow booth
We hope this has given you a few ideas to kick start your new marketing plan. Where will you start?
Sue Whittaker
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