You've probably heard these statements from Facebook page owners of late:
"My Facebook reach is down"
"Darn Facebook algorithms not showing our posts to fans"
"Facebook is dying, it's just not worth it"
"I'm just about ready to give up on Facebook"
Don't listen to them, here's why Facebook is definitely worth sticking with:
Reach is not everything
While it's true that Facebook's reach is down, you may not be getting the full picture. Reach is important but it's not the only sign of a successful business page.
For example, lately like most of you, I've had reduced reach on my page, but looking at my Google analytics, Facebook continues to account for 71% of the traffic to my website, and after all that's what really counts.
I've also found that Facebook's insights are not that accurate - shock horror! I recently set a tracker on a link shared to Facebook, Facebook's insights showed it as only having 87 clicks, but the URL tracker and website analytics both confirmed that the link had over 800 clicks.
Facebook gives your business credibility
If you are like me and come across a business you may like to deal with, you will look at their Facebook and other Social Media profiles for signs that they are genuine. A Social Media presence demonstrates to your potential clients that yes, you are a legitimate, current business and you are listening.
