Sunday 17 December 2017

Does my business really need a Bookkeeper?

Do you have a business?  
  • Yes. You need a bookkeeper. 
  • No.  Stop reading.

M
No, really just kidding ;) though there is an element of truth to this.  When we start out in business, we rapidly realise that we need to be an instant expert in Marketing, Sales, Accounts, Finances, PR, HR along with actually doing the work and trying make some money!  

Bookkeeping, or more to the point, using proper Accounting software tends to be something many new business owners think they can do without, and honestly they probably can. However, you do have to find some way to invoice your customers, receive payments, pay your bills, track your money and look after those dreaded "taxes".  Makeshift invoicing methods and using Excel spreadsheets or even the old ledger book  work just fine, but how long will it take you each week, month and quarter?  Perhaps that time could be better spent creating income?

The other problem with makeshift books is when it comes to tax time.  Your Accountant will then have to piece your system together before they can lodge with the ATO and unfortunately you will have to pay for that service.  

Setting up and using online Accounting software will save you way more than the $40 odd dollar monthly subscription.  If set up correctly, many of the repeated tasks can be automated, so doing your own books will get faster and easier.  Then, when it comes to tax time, all you do is invite your Accountant into your file where they can glean all the information they need.  No double handling, no doing all the work, then paying someone else to sort it out for you!

So where do I start you ask?  


Friday 1 December 2017

Making the most of Social Media this Christmas

Christmas is a time of fun, families, friends and festivities but it is also an excellent time for your business to connect with your audience.  
Not sure how?  Here's a few ideas to get you started:

Tips and Tricks
The kind of tips you offer really depend on the type of business you have, for example a grocer could offer food planning, a motor vehicle business could offer tips for preparing for a trip, a Fitness Trainer may offer ways of keeping healthy through the silly season etc. This tips could be contained in a blog (like this one) or daily or weekly facebook posts, tweets or Instagram pics.  Be imaginative but always remember to keep the tips simple and relevant to your business.

In-house Fun and Festivities
I'm not suggesting too many "Office Party" pics but share photos of your staff preparing for Christmas, putting up decorations, wearing silly hats, sharing treats just generally getting into the Christmas spirit.

Ask questions
People love it when you ask them questions.  Again try to make it relevant to your business if you can but even general questions like "What's your favourite childhood Christmas memory?", Christmas pudding - Love it or Hate it?, Do you have any special family traditions you like to do every year? Favourite Christmas food?  Who's ready for Christmas?
Most importantly, don't forget to respond to the answers.

Sneaky sales promotion....

Social Media Content Planner for December

Did you know that 5th of December is World Soil Day? Commemorative days and events, whether they're just a bit of fun like Monkey Day or landmark dates like the Summer Solstice can help you with much needed ideas for your Social Media Content.


December is:
No Gender December
Decembeard



1st December
First Day of Summer
World AIDS Day
Eat a Red Apple Day

2nd December
Perth Christmas Pageant

3rd December
International Day of Persons with Disabilities
Make a Gift Day

4th December 
World Wildlife Conservation Day
Cookie Day

5th December
World Soil Day

6th December
Miners Day
St Nick's Day

9th December
Christmas Card Day
International Shareware Day

10th December
Human Rights Day

14th December
Monkey Day
Last Day of School (Most of WA)