Christmas is a time of fun, families, friends and festivities but it is also an excellent time for your business to connect with your audience.
Not sure how? Here's a few ideas to get you started:
Tips and Tricks
The kind of tips you offer really depend on the type of business you have, for example a grocer could offer food planning, a motor vehicle business could offer tips for preparing for a trip, a Fitness Trainer may offer ways of keeping healthy through the silly season etc. This tips could be contained in a blog (like this one) or daily or weekly facebook posts, tweets or Instagram pics. Be imaginative but always remember to keep the tips simple and relevant to your business.
In-house Fun and Festivities
I'm not suggesting too many "Office Party" pics but share photos of your staff preparing for Christmas, putting up decorations, wearing silly hats, sharing treats just generally getting into the Christmas spirit.
Ask questions
People love it when you ask them questions. Again try to make it relevant to your business if you can but even general questions like "What's your favourite childhood Christmas memory?", Christmas pudding - Love it or Hate it?, Do you have any special family traditions you like to do every year? Favourite Christmas food? Who's ready for Christmas?
Most importantly, don't forget to respond to the answers.
Sneaky sales promotion....
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